Return on investment, racial equity Holman said some misconceptions still exist among developers and builders that higher efficiency equate to higher project costs. Part of the solution is getting more incentives to developers for projects because not all projects are owner-occupied, which makes it harder for longer-term return on investments to be seen, she said. “There is always a balance between the cost to build and the benefits you’ll see in operation,” Holman said. “We know that if you build a high performance building you’ll see your investment come back to you through operation, and that will always happen.” The cost of adding energy efficient…

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